What If Your Success With AI Marketing Was
Just ONE Decision Away?

We're all excited about what AI offers in marketing. It is going to transform our profession, our organizations, and - potentially - our careers.But the simple fact is there's no playbook. There is no established best practice. And there are few people who have more than a couple of projects under their belt.
All of which makes this exciting time risky, as we stake our reputations and the next phase of our careers on the promise of AI.I’m Dave Edelman — founder of The Personalize Community, ex-BCG partner, ex-McKinsey partner, and was CMO of Aetna.I lecture about AI-driven Marketing at Harvard Business School - as well as sitting on the board of a number of pioneering AI-driven marketing companies, as an independent Executive Advisor, to CEO's, CXO's, CDO's, and CMO's at mid- and large-scale companies, spanning pharma, industrial distribution, insurance, consumer services, and other sectors.And I'm also the author of the business bestseller: Personalized: Customer Strategy in the Age of AI, published by Harvard Business Review Press, for which he did research on personalization at dozens of companies, including Fidelity, Marriott, Noom, Cisco, Sysco, and many others.Educating and helping the market adopt truly personalized marketing has been my whole career. Now, I'm taking it to the next level.

If you’re reading this, you’re probably a lot like me: ambitious, keen to make an impact, and excited by what technology and our profession can do. to really impact how our organizations engage with customers.You’ve already achieved important career goals.But this opens up a new chapter.Big changes in what is possible give you real opportunities to take the next steps in your journey.So this is about today, this year, but also your next phase as a marketing leader.Which is why I’m thrilled to open up an opportunity for you to get on the inside of the Personalize Community.Since my early days at Harvard and throughout my career, I have always prized the importance of education, sharing my expertise as widely as possible.Today, education is slightly different. It is no longer about reading a book or studying a fixed course. Because the world is moving so fast, and new ideas, technologies and uses are rolling out every day.However, at the coal-face, we are the ones whose reputations are on the line for delivering actual results - results that will allow our teams and our organizations to then move to the next level.So, in a fast moving world, it is all about getting knowledge and best practices distributed as fast as possible, answering specific issues, and sourcing help widely.This is exactly what the Personalize Community is doing.

You're No Longer Alone

It’s easy to get excited about where AI can take our marketing strategies, our organizations, and our careers.But turning that vision into reality depends on people like you—those willing to lead the way and make real change happen.In these early days, progress often comes through trial and error. That can be uncomfortable for organizations—and daunting for professionals navigating change while also keeping an eye on their next career move.Chances are, you’re doing something new, something your peers haven’t done before. That can feel isolating. There’s no established playbook. No army of consultants. Just your intuition, your initiative, and your ability to break through the unexpected obstacles that come with real innovation.That’s exactly why the Community exists.Inside, you’ll find peers across industries, roles, and functions—people working on AI-powered marketing in real time, just like you. From HR and training to compliance and risk, this is a space where we openly share what’s working, what’s not, and what’s next. It’s more dynamic and more relevant than any course or training—because it evolves with you, just as quickly as the landscape itself is evolving.Together, we’re not just learning—we’re delivering results, pushing boundaries, and helping each other reach the next level.

A Core Marketing AI Methodology

The market is evolving at an extraordinary pace, and the technology is rapidly opening up new territories, opportunities, and capabilities.At the very core of our Community lies a clear methodology and a grounded approach that brings structure and focus to the chaos.Inside the Community, I’ve captured this approach in a series of training materials, tools, and resources designed to help members not just understand the shifts happening around them—but to act on them.You’ll also find this thinking laid out in more depth in the book I co-authored with Marc Abraham from BCG: Personalized: Customer Strategy in the Age of AI.But this isn’t just a collection of academic ideas or theoretical models. Everything we teach is rooted in real-world experience.It’s a practical, proven framework that I’ve personally applied throughout my career, across industries and teams.What’s more, the arrival of new tools and technologies means this approach can now be implemented more easily and more effectively than ever before.

Live Events That Show You How

We’ve all sat through webinars and online events filled with theory and high-level strategy. And while a strong academic foundation has its place, the truth is that real success in organizations comes down to the practical steps you take - day by day, decision by decision.Those steps can’t be taught from a textbook. They require a pragmatic mindset, shaped by experience and grounded in the realities of what it’s like to implement AI in marketing for the very first time. It’s messy. It’s complex. And it’s also the launchpad for a new generation of marketing capabilities that will drive serious results for your organization.That’s why live events are the backbone of this Community. They're built around hands-on, real-world topics—with plenty of space for questions, discussions, and shared experiences. But the conversation doesn’t end when the event does.Every session is recorded, and the Community structure makes it easy to keep the dialogue going—ask follow-up questions, contribute insights, or build on what others have shared.That’s the power of a truly dynamic Community. It keeps us all moving forward—faster, smarter, and with a lot less friction.